Decision-making under uncertainty
Frameworks for prioritization, delegation, and strategic clarity when you cannot see the full board.
Founder coaching / Startup & growth
Coaching for founders who refuse to burn out.
Founder coaching combines executive strategy, physical performance, and AI governance into one relationship. Because a founder's capacity is the company's ceiling — and that capacity is physical, cognitive, and emotional, not just a calendar problem. From a coach who has built and governed his own systems.
1:1
Monthly direct sessions
13D
Whole-person founder framework
AI
Governance for AI-first startups
01 / The founder problem
Founder capacity is company capacity.
Most founder coaching focuses on strategy and ignores the physical and emotional infrastructure that makes strategy executable. The 13D Framework makes the rest of a founder's life legible to the coaching relationship: sleep, stress, financial pressure, social support, digital load, and meaning all affect decision quality.
Burnout prevention
Sleep, stress, and energy management as founder infrastructure — not self-care afterthoughts.
AI governance for AI-first startups
If you are deploying AI, you need governance. Get it right early, not after a compliance crisis.
Physical performance
Strength training for founders. Physical capacity is executive capacity is founder capacity.
02 / How it works
The Direct tier, calibrated for founders.
Founder coaching is delivered through the Direct subscription tier: monthly 1:1 sessions, priority messaging, custom program design, and full access to assessments and neurodivergent coaching paths. Everything a founder needs in one coaching relationship.
For AI-first startups, the coaching relationship can include AI governance readiness — preparing your organization for compliance before it becomes a blocker.
03 / Founder pricing
Direct access, transparent rates.
The Direct tier includes everything. Or book a single executive strategy session to test the fit.
Start with a strategy session.
One hour. Real decisions. No subscription required to start.
View all pricing →